Buying lingerie can be just as addictive as snorting glucose off the top of a doll house. And as many ‘sugar heads’ will tell you, the habit is even harder to break. Why? Well, scientific research conducted by the FDA indicates that 9 out of 10 people who buy lingerie do so because lingerie is ‘awesome.’ It looks good, it feels good and it makes you feel good about yourself. Just one piece of nice lingerie can be more effective than a whole pack of back alley Prozac.