It is said that a lady in red is more attractive than a lady in any other colour, but how about a man, hmm? Men who wear lingerie seem to have as much of a love affair with red lingerie on themselves as their lady. And why not? Red is the color of passion, of blood, of fire. Designers claim that red is the perfect color for calls to action, for inciting purchasing ‘violence’, if you will. Red lingerie arouses an entirely different kind of passion, passion of a more carnal type.